Video interview

« I feel like a child in a Luna Park that grabs all of these elements and puts them magically together »

Simone Guidarelli — fashion consultant and stylist for Italian Glamour talks about curiousity, professionalism and positivity as a choice. All while on a shoot in Azerbaijan.

Video interview

« I feel like a child in a Luna Park that grabs all of these elements and puts them magically together »

Simone Guidarelli — fashion consultant and stylist for Italian Glamour talks about curiousity, professionalism and positivity as a choice. All while on a shoot in Azerbaijan.

Simone Guidarelli

A frequent contributor to Italian Glamour magazine, a consultant on fashion weeks, a trendsetter of positivity, a designer of wallpapers, a caring mentor, a grown-up child and the person responsible for one of my favourite professional shooting weeks. Meet Simone Guidarelli.

Photo: Bianca Cedrone

"Come on, let's take this seriously and have some fun" is how I can describe my experience of collaborating with Simone for a week on two shoots in Azerbaijan for Baku Magazine. By the end of the week I am thinking: "So you can get up at 4.30 am for 4 days in a row, work hard and still find yourself hysterically laughing while creating some of our favourite images?"

Recording this interview with whatever equipment we could organise on a short notice on a resort in the middle of the mountains, exhausted and deciding to reply in his native Italian, you can still see the size of this man's heart and professionalism with which he approaches to not only styling shoots, but also to responding to all the comments on his popular 'positivity moodboard' - instagram. Enjoy!